Low latency streaming for live video delivery without delays.A top-tier CDN (content delivery network) for professional live streaming quality. Here are a few key features to look for when selecting a streaming platform: The best live streaming platform is one that meets your specific business needs. That means that features that are valuable to you may not be valuable to another broadcaster, and vice versa. The beauty of having so many live video streaming services to choose from is that there are dozens of combinations of powerful features.Īgain, when deciding on what the best video streaming service is for you, there’s not a “one-size-fits-all” solution. Features to Consider When Comparing Streaming Platforms Want to learn more about the state of the live streaming industry and how live streaming can help your business? Check out our 115 live streaming statistics article to learn more about how live web streaming is changing the way people consume content. Nearly three-fourths of marketers believe that video content is superior to static content.The Zoom streaming app has been downloaded 485 million times in 2020 and as of 2021, there are over 467,100 business users on Zoom.Online video is currently used by 86% of businesses for marketing purposes.Live streaming content hold viewers’ attention for 10-20x longer than VOD content.Landing pages that use video content tend to drive at least 80% more conversions.Using video for marketing can help businesses increase revenue by 49%.Live streams capture viewers’ attention for about 27% longer than on-demand videos.Multistreaming will be big in 2022, with many multistream platforms already available to stream to multiple sources.The weekly reach of live streams worldwide in Q3 of 2021 was 30.4%.Experts predict that the live streaming industry will be worth $187.4 billion by the year 2027.Let’s review a few live streaming statistics that truly demonstrate the growing value of the online video streaming industry: Many businesses are using live streaming platforms to reach their audience in a way that is both engaging and entertaining. That is why it is important to compare live streaming platforms in order to figure out what the best live streaming platform is for your business. Still, despite being very popular, it has many limitations for businesses wanting more control over their live stream experience. When deciding on what platform to stream on, you’ll find some are better than others, depending on your brand’s goals.įor example, one of the most popular live streaming sites that most people are familiar with is Facebook Live. Live streaming platforms are video hosting solutions that allow users to upload and broadcast video content to their audience.īusinesses use online video platforms to share videos for the purpose of lead generation, building brand awareness, advertising, and providing paid access to video streaming. The technology for live video streaming platforms and OVPs has grown exponentially in the last decade. Please note that streaming platform technology and pricing change regularly, a nd this post now reflects the most accurate information as of September 2022. How to Create a User-Facing Live Streaming Platform.
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